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Blogging for Change(.org)9. October 2008 – 10:02 by Bengt Feil (TuTech Innovation GmbH) |
A few days ago I wrote and article about the State of Blogging today and claimed that blogging was not dead but maturing. The launch of Change.org´s social action blog network supports this point. Blogging has developed into one online tool among other to achieve distinct goals.
The change.org project mission statement is both clear and ambitious: “Change.org is an online hub and media network for social issues and collective action”. The whole project is organized along the lines of causes – meaning topic relevant to the general public. On each causes site, as for example on Global Warming, knowledgeable authors write articles and users can decide to support the cause and donate money to tackle the problem. Beyond these functions one central idea is to call users to action. For this purpose a set of possible action in which users can join is display next to the cause. User can also start actions themselves. The site seems to have found their own approach to blogging and tackling social issues on the net.
Change.org already has developed a considerable reach (Alexa.com) and I assume it will growth steady especially with the US elections ahead. The example of change.org shows that the term blog is not even necessary to actually describe what the project is doing but the action and topic itself is the focus.
